Why Use Sulfate Free Shampoo
Sulfate-free… You’ve seen the term everywhere… on label after label at the drugstore, in magazine ads, and even in a few TV commercials. But what does it really mean?
Sulfates are detergents and they’re extremely good at what they do, cleansing hair and the scalp by cutting through dirt and grime. The most common sulfates you’ll spot in ingredient lists are sodium lauryl sulfate and ammonium lauryl sulfate.
What I recommend is Sulfate Free Shampoo
John Amico Pure Sulfate-free Shampoo was created using a potent-anti-oxidants, certified botanicals and an infusion of Green Tea to nourish and protect your hair. The luxurious, rich lather thoroughly cleanses hair without harsh sulfates, yet locks in color.
Remember, If you get regular dye jobs, you need sulfate-free shampoo, sulfates strip strands of color in addition to grime. Take it from a professional sulfate free shampoo is the way to go.